Never Stop Applying to Marketing Jobs

Simple economics tells us that the lower the cost of failure, the more failed attempts should be made. When the cost of failure goes down, any critique of reduced success rates is hopelessly innumerate.

What does that mean?

It means you should always be applying to marketing jobs.

Once upon a time, you hustled to land your job.

But you got it. And then you got busy. You got wrapped up in setting quarterly goals; and writing new ebooks; and sending emails to the right lists.

So you stopped looking for jobs.

We’ve all done it.

That’s it. That’s the career mistake too many professionals make.

You stopped looking for jobs. We've all done it. That's it. That's the career mistake too many professionals make. Click To Tweet

Applying to jobs is your future security.

It’s visualizing the success you want to see.

Applying to jobs is your protection.

It’s your big pile of FU money.

But more than that, applying to jobs allows you to learn a ton.

It helps you keep an eye on what skills are most in demand, which can inform what you decide to learn, and how you shape your current role.

It helps you experiment with a higher salary. And if you get it, you can use it to raise your current salary (by the way: don’t, just take the new job!).

You learn what pitches and positioning of your story works, so that it’s ready when you finally find the one you really want.

You keep your cell phone rolodex full with people who could hire you if your company goes out of business.

And, you help your friends and family get jobs – for example if you find something that’s not quite the right fit for you, but build a relationship along the way.

Plus, you even find people who can help you fill your open roles.

Or who are at amazing at their jobs, and have advice and tips you can use to be even better at the job you have today.

Spend 1 day each month applying to jobs.

Because the cost of failure is low.

Because it just costs the time it takes to apply.

Let’s say you make $50/hour. So your cost of applying is $400 a day, and $4,800 for the year.

Most of the time when you start at a new job your salary increases by 10%-20% for the year. Younger workers, especially, tend to see the biggest jump in pay from job-hopping—approximately an 11% gain.

$104,000 X .10 = $10,400. You just made $5,600 this year!

Plus the 3-10% additional you’ll see on that $5K in cost of living adjustments or raises in future years.

Remember it’s no longer about climbing a ladder. Instead, you’re playing on the monkey bars.

So never stop looking and applying.

Do it even when you love your marketing job.

Do it especially when you love your marketing job.

Did this article give you something to think about? Please send a $5 tip to my Venmo tip jar: @megsterr.

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By the way, General Assembly is doing free class Fridays right now, and a handful of the classes are about equipping yourself with strong job application materials.

By Megan Mitzel

I'm the wearer of overalls behind the marketing advice website Marketing Overalls. I'm also a senior marketing director with more than ten years of experience leading acquisition and lifecycle marketing at successful startups. Before that, I got a business degree at UNC-Chapel Hill. Before that, I owned a seashell shop. And that's the tea on me.