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250 Things a Marketer Should Know

  1. How to make 1 + 1 = 4.
  2. Data informed not data driven.
  3. Bunnies multiply, and so does organic traffic.
  4. Nostalgia.
  5. Peer pressure.
  6. Above the fold.
  7. What the customer wants to buy before they do.
  8. How to scale a Facebook ad campaign.
  9. How to rank #1 on Google.
  10. How to turn a PR nightmare into an advantage.
  11. How to tell a story in five words.
  12. How to mute in Zoom.
  13. How to reach 1000 people before most people even wake up.
  14. How to find the needle in a data haystack.
  15. Easter eggs.
  16. Unboxing.
  17. Couponing.
  18. What’s on the homepage.
  19. Your and you’re.
  20. Bundling.
  21. What’s in AARP this month.
  22. Google dynamic ads.
  23. How to create a webinar email.
  24. The last offer that made you buy something.
  25. The quietest walking path.
  26. The internet password.
  27. Betty Crocker.
  28. Product value.
  29. Product cost.
  30. Hockey stick.
  31. Icebreakers.
  32. Why the chicken crossed the road.
  33. Storyboarding.
  34. Marketing automation trends.
  35. Curiosity.
  36. The Old Spice Smell Like a Man, Man campaign.
  37. Less form fields < Mad-lib style form fields < no form fields.
  38. Impact vs. urgency matrix.
  39. The avoid at all cost list.
  40. The rule of 3.
  41. No one wants to work in a “fast-paced environment.”
  42. Minimalism.
  43. Oranges to oranges.
  44. Apples to oranges.
  45. Studio Ghibli.
  46. Jane Goodall.
  47. What people worry about.
  48. RASIC.
  49. Why plain text emails work best.
  50. The Metaverse.
  51. Fortnite.
  52. Animal Crossing.
  53. How to not respond to an email for a day.
  54. Google Analytics.
  55. How to write a blog post that gets views forever.
  56. Facebook ads.
  57. How to create a landing page.
  58. The problem.
  59. A photogenic dog or a photogenic baby.
  60. What makes a font easy to read.
  61. That multi-tasking doesn’t work.
  62. Pareto’s law.
  63. Reed Hastings.
  64. How to set trip wires.
  65. Your customers’ other interests.
  66. Benefits vs. Features.
  67. The latest memes.
  68. The sales close rate.
  69. Where your library card is.
  70. People like people like themselves.
  71. Simple economics.
  72. There are lies, damn lies, and your Powerpoint presentation chart.
  73. Paid traffic converts better than organic.
  74. What devices customers use.
  75. Website load time.
  76. Phil Knight.
  77. Types of pricing.
  78. Types of sales.
  79. Facebook Groups.
  80. Product value exchange, content value exchange, social value exchange.
  81. The double jeopardy law.
  82. What’s trending on Netflix.
  83. What’s trending on Google.
  84. Banksy.
  85. The Medici effect.
  86. What’s funny? (And why!)
  87. ADA compliance. And that the bare minimum is not enough.
  88. Mickey Mouse.
  89. Minimalism.
  90. Twitter.
  91. The Einstellung effect.
  92. Confirmation bias.
  93. Justin Bieber and BTS and Billy Joel and Future.
  94. Serena Williams and Kobe Bryant and Crystal Dunn and Oprah Winfrey and Jalaiah Harmon and Nora Lum.
  95. And why Google answers that with its own content.
  96. Diversity and inclusivity.
  97. How to manipulate supply and demand.
  98. How to pick the right hashtags.
  99. The Goldilocks amount of hashtags.
  100. More revenue or cut costs?
  101. Website traffic.
  102. Website conversion.
  103. Blog traffic.
  104. Email opens.
  105. Scooby-Doo.
  106. Canva or Sketch.
  107. The three types of balance.
  108. Why you think marketing does good.
  109. Twilight.
  110. Six degrees of separation.
  111. When to say thank you.
  112. When to say no.
  113. Why they market both HBO and Game of Thrones.
  114. The color wheel.
  115. What your boss thinks they want.
  116. What your boss needs.
  117. David Ogilvy.
  118. Sentence structure.
  119. Who pays.
  120. Who profits.
  121. Your neighbors.
  122. Reciprocity.
  123. Abandon cart rate.
  124. The cost of acquisition versus retention.
  125. Customer lifetime value.
  126. Rate of repeat purchase.
  127. The budget.
  128. Reward systems.
  129. Statistical significance.
  130. The Pomodoro technique.
  131. The recency effect.
  132. How to sell your ideas.
  133. How competitive the blog post landscape is.
  134. Google Alerts.
  135. <– Odd numbers grab attention.
  136. Significant sample size.
  137. Types of flash sales.
  138. At least one customer, personally.
  139. GDPR.
  140. Can SPAM.
  141. WordPress.
  142. Major holidays.
  143. Minor holidays.
  144. Offline CPMs vs. Online CPMs.
  145. Multiple CMS.
  146. A href and hreflang.
  147. The half-life of a pin on Pinterest.
  148. Combinatory play.
  149. Different forms of payment.
  150. Tiktok.
  151. LinkedIn.
  152. Amazon’s subscribe and save.
  153. Amazon’s one-click purchase.
  154. Chewy’s surprise and delight.
  155. Who does the customer support.
  156. How.
  157. Who makes the sale.
  158. How.
  159. Reddit.
  160. The rainbow.
  161. How to inspire people to link to your website.
  162. What time of day people search for your product.
  163. When during the week people get bored.
  164. When they get happy.
  165. TikTok.
  166. eBay.
  167. Emojis.
  168. Sunk cost fallacy.
  169. What’s eye-catching.
  170. What’s not.
  171. The open rate of text messages.
  172. All the ways your product is used.
  173. How to name it.
  174. Who recommends your product.
  175. Qualitative vs. quantitative.
  176. Why it failed.
  177. Why it succeeded.
  178. Banner specs.
  179. Vlookup.
  180. How to wear someone else’s shoes.
  181. Social algorithms (Instagram saves!).
  182. Principles of war.
  183. Shopify.
  184. How many words across should be on a page.
  185. Contrast.
  186. Beanie babies.
  187. Cabbage patch kids.
  188. What the kids think slaps.
  189. What’s on the Top 40.
  190. What’s on the bottom 40.
  191. Love.
  192. Death.
  193. Fear.
  194. SnapChat.
  195. Direct mail.
  196. Loss aversion.
  197. Need to complete.
  198. Voice search.
  199. Visual search.
  200. Bottom up forecasting.
  201. Earned vs. owned. vs paid.
  202. The value proposition.
  203. The right question.
  204. Brand voice.
  205. The smell of a lilac tree…and how that applies to marketing.
  206. The brand’s hex codes.
  207. How to make the Leaning Tower of Pisa straight.
  208. How to reduce your Google brand ad spend.
  209. Occam’s razor.
  210. The keyword.
  211. And where to use it.
  212. Sound marketing.
  213. First-principles thinking.
  214. Schrodinger’s Cat.
  215. Double footer.
  216. Bounce rate.
  217. Your most compelling lead capture offer.
  218. How to bring people together.
  219. How to split them apart.
  220. How to start and end a meeting on time.
  221. Time tracking.
  222. The newest words.
  223. How to juggle.
  224. The Grimm Brothers.
  225. Contrast.
  226. Exclusivity.
  227. 3D printing.
  228. How to remove brand terms from non-brand search campaigns.
  229. How to evolve a brand.
  230. How people get to your shop.
  231. Why they stay.
  232. Why they leave.
  233. The paradox of choice.
  234. FAQs.
  235. Your user manual.
  236. Prototype on paper.
  237. Youtube.
  238. Good Bordeaux.
  239. Gifs.
  240. What you don’t know.
  241. Podcasting.
  242. Sentence structure.
  243. How to start from scratch.
  244. How to hold attention, even when nothing is new.
  245. Why movie studios make sequels.
  246. Word clouds.
  247. Distribution.
  248. New words.
  249. That’s all folks!
  250. Adiós.

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By Megan Mitzel

I'm the wearer of overalls behind the marketing advice website Marketing Overalls. I'm also a senior marketing director with more than ten years of experience leading acquisition and lifecycle marketing at successful startups. Before that, I got a business degree at UNC-Chapel Hill. Before that, I owned a seashell shop. And that's the tea on me.