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Digital

A Few of My Favorite Marketing Things

I hum this song whenever marketing problems are keeping me awake at night, thanks to Maria Rainer and The Sound of Music.

Best-marketing practices Julie Andrews would endorse:

Text-heavy emails,

With links to tweets that are funny.

Blog posts you post once, that forever drive money.

Yoast’s free WordPress plugin and the traffic it brings,

These are a few of my favorite marketing things.

Yoast’s free WordPress plugin and the traffic it brings, These are a few of my favorite #marketing things. Click To Tweet

Forms with less than 3 fields, and no website pop-ups,

Personalized recommendations,

And social photos with cuddly cats and pups.

Using Google Adwords for bofu searches & also Bing for retargeting,

These are a few of my favorite marketing things.

Water break.

Giving away entire ebooks’ content without forcing a download,

Mobile-friendly websites with light images & cached code.

Giving customers great prices – attached with no subscription strings,

These are a few of my favorite things.

When a Youtube video is long,

When sales emails bombard me in the spring,

When I’m feeling mad,

I simply remember my favorite marketing things

And then I don’t feel so bad.

Everything you need to know about digital marketing best practices in 2020:

What are the best digital marketing strategies?

1. Grow organic traffic through search engine optimized content.
2. Invest in user-experience design to make a high converting website.
3. Invest in superior visuals, that will set your company apart on social media channels and in visual search.
4. Invest in podcasting to capture a younger audience.
5. Treat your customers well by providing instant, helpful customer support.

What are marketing best practices?

1. Create a website with an easy way to contact you.
2. Create profiles on channels where your audience is, such as Facebook, Yelp, Lessons.com, Google Maps, and more.
3. Create paid ads on search engines such as Google, Bing, and DuckDuckGo to reach your audience as they search for terms very closely tied to your product and brand.

What are digital marketing techniques?

1. Write benefit-driven copy that hits at the “why”.
2. Increase conversion with clear buttons above the fold.
3. Use peer testimonials to entice leads.
4. Create Youtube videos that you can give to other websites, asking them to link back to you.
5. Create SEO-friendly H1 headers that are 50 characters or less.
6. Send emails from a real person’s email address.

Want to learn more about marketing best practices?

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Or read about top digital marketing trends for 2020.

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A lot of marketing advice online is written by freelance writers, who are paid to research topics and share tips, while having limited-to-no actual marketing experience. When you take advice from these folks, it’s like taking your sick dog to a person who’s read a book about dog surgery, versus taking your dog to a vet who’s had proper schooling and years of experience. 9/10 times your dog is dying with the reader, bruh! Don’t let your marketing die.

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Giving away entire ebooks’ content without forcing a download, Mobile-friendly websites with light images & cached code. These are a few of Google’s favorite things. Click To Tweet

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By Megan Mitzel

I'm the wearer of overalls behind the marketing advice website Marketing Overalls. I'm also a senior marketing director with more than ten years of experience leading acquisition and lifecycle marketing at successful startups. Before that, I got a business degree at UNC-Chapel Hill. Before that, I owned a seashell shop. And that's the tea on me.