Categories
Brand

Why Original Blog Images Are Critical & How to Make Them

They say: a picture is worth a thousand words. I say: an original picture is worth a thousand words. So today we’re going to dive into the value of original blog images to accompany your content, and how to make them. Our brains process images at lightning speed – 60,000 times faster than text to be precise. So […]

Categories
Brand

Can Marketers Bring People Together?

Supermarketers to the rescue! There’s a huge public health concern according to the 19th surgeon general of the United States Dr. Vivek Murthy in Together, and you’ll never guess what it is. OK Sherlock Holmes Jr. maybe you will because the book’s title basically gave it away. If you were thinking it’s loneliness, you’ve won […]

Categories
Brand

10 Yummy Cereal Marketing Ideas

Today we’re going to talk about Serial. No, just kidding, not that kind of cereal. Remember how much fun it was to play the games on the back of Captain Crunch boxes? Cereal box marketing helped lead the industry to its height of $14 billion years ago. Not too shabby for clover-shaped marshmallows if you […]

Categories
Brand

Brand R.E.S.P.E.CT

We’ve spent the last few weeks talking about how to address Covid-19 short-term. (A quick run down memory lane: direct mail, SEO moves to make, using marketing to help others, what to do when a competitor goes out of business, how to slash budgets and only keep digital marketing basics, and how to see which […]

Categories
Brand

The Secret to Creating the Best Offers

“There are 88 notes on that keyboard, of which only 11 mean something before they repeat in the octave. And you know everybody else has played those notes before. And somehow you have to figure out how to write something original with it.” That’s one of my favorite quotes from Lion King composer Hams Zimmer. […]

Categories
Brand

Give Your Marketing Expertise to Help During Covid-19 (& Always)

On July 14, 1960, young Jane Goodall and her mother set up camp at Gombe Stream National Park in Tanzania, where Jane arrived to research chimpanzees with the goal of a breakthrough observation. Weeks later she had spotted the chimps, but was still unable to approach them. One day, after coming back down the mountain […]

Categories
Brand

Competitor Going Out of Business? Make These Marketing Moves

Based on the extraordinary circumstances of COVID-19 a number of companies might go out of business. So if you’re able to take advantage (aka have cash!) now could be a good time to double down in your space. Proactively reach out to competitors with an offer, rather than waiting for them to announce they’re shutting […]

Categories
Brand

7 Marketing Tips Stolen from Bansky

Banksy is the most amazing anonymous England-based street artist. His satirical street art combines dark humor with graffiti executed in a distinctive stenciling technique. Though, he’s perhaps best known most recently for “Girl with a Balloon.” Furthermore, his art’s marketing is similarly artful. So today we’ll take a look at seven successful marketing techniques he uses […]

Categories
Brand

Your Marketing “Relationship” Analogy is Just Wrong

OK so I’ve heard a ton of marketers talk about how you “wouldn’t ask to marry someone you just met,” comparing this act to offering your product to a lead too early in their buying journey. The thing is, buying a product is absolutely nothing like committing to a marriage or even committing to long-term […]

Categories
Brand

Beanie Babies’ Marketing Worked Because of These 10 Hacks

In 1998, Beanie Babies’ Ty’s sales were over $1.3 billion. And, I’m not trolling you! So it’s definitely worth thinking about what those little bags of beans got right. Join along below as we explore the Beanie Babies marketing secrets that made this fun toy so successful⁠ — at least for a while. Furthermore, now […]