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Copywriting

How to Research Blog Topic Ideas

Hunting for the perfect blog topic ideas is a bit like finding amethyst and rubies in a mine. They can take forever to unearth, but they’ll definitely pay off big time. Unless you’re Howard Ratner, of course. Anyhow, today I’m going to teach you how to do your mining so that you end up with […]

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Copywriting

The Content Marketing Secret Movie Studios Know

Today I’m going to let you in on a little content secret: all you have to do is find a successful topic and it becomes the gift that keeps on giving. But first, let me back up. I’ve seen a number of companies that will make an ebook and then break it up into blog […]

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Copywriting

Web Copywriting Tips: Why New Words Matter

One of the most interesting things about the pandemic to me is the new lexicon we’ve all adopted. If you had talked about having to “shelter in place” in January 2020, your friends would have been perplexed. Today, they’d nod and empathetically shake their heads. To explore the full depth of our new vocabulary I […]