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Digital

The Digital Marketing Tool Kit for Survival

Some companies are falling short on sales right now because of how Coronavirus is impacting either their production or consumer purchase behavior, including Microsoft, United Airlines, Apple, and Rolls Royce China. So when it comes to Coronavirus, you might be wondering how you can adapt your marketing. The short answer is: don’t. Unless you work […]

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Digital

How to Write Product Comparison Posts That Rank

What do you Google when you’re interested in learning more about a product you might buy? Some of the most commonly searched bottom of funnel keyword terms are product comparisons. These searchers are highly-qualified because they’re clearly very interested in a product: they’re trying to understand how it performs relative to its competition. When you […]

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Digital

What Justin Bieber’s Seasons Taught Me About Marketing

The other day my tennis coach asked me what music I listen to. I said, “Honestly, it’s all trash. But a bit of Justin Bieber right now.” “Me too!” he said, continuing to ask, “have you seen his Youtube series?” Yes, I begrudgingly admitted — I have seen Justin Bieber’s Seasons. Isn’t that amazing? Two […]

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Digital

Surprisingly Simple Ways to Get More Views on Medium

Medium is basically the new-school Blogger. Launched in August 2012, it’s an online publishing platform developed by Evan Williams, that today has more than 650,000 users. And according to Alexa, it’s now one of the top 200 sites in the U.S. Recently, I’ve seen Medium stories ranking higher in Google results than in the past. It […]

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Digital

The 10 Best Digital Marketing Books of All Time (Including 2020)

It shocks me that people will invest more than $100,000 to go to college, and then never sign up for a free public library card. There’s knowledge just sitting around on shelves collecting dust, people. I average about two non-fiction books per week. Also, I love seeing what I stumble across in little free libraries. […]

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Digital

My 10 Favorite Dark Web Marketing Tricks to Try for Growth Hacking

I’ve been spending a lot of time researching the latest marketing tactics. So I’ve recently crawled into some very dark places on the web. While many of the tactics from the underbelly test my moral code too much to be usable, there are plenty of ideas that are incredibly innovative and useful for growth hacking. […]

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Digital

Inexpensive Marketing Tips: 100 Digital Ideas Under $100

Time is money. Or so they say. So there’s no such thing as free marketing. But here are a few inexpensive online marketing tips under $100 that will have a nice impact. Below I cover ideas for improving webpage conversion, ways to drive more traffic, ways to encourage larger and repeat purchases, ways to advertise […]

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Digital

Latest Google Search Update January 2020: Everything You Need to Know to Rank

Honestly, I was dreading writing this article, because there’s just so much to cover and search engine optimization for content is ever-changing. But I’m hopeful I found a simple way to guide you through everything you need to know about Google’s latest January search update in 2020, and how to rank well in Google now […]

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Digital

Top Digital Marketing Trends in 2020 (aka 10 Ways to Drive Your Customers Totally Wild)

See the top digital marketing trends for 2020, and get a jump on your competitors, with a few ways to make your customers feel so touched they’ll never want to let you go. We may not be Cosmo, but we know the marketing best practices to make your customers crave more, more, more! 1. @ […]

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Digital

A Few of My Favorite Marketing Things

I hum this song whenever marketing problems are keeping me awake at night, thanks to Maria Rainer and The Sound of Music. Best-marketing practices Julie Andrews would endorse: Text-heavy emails, With links to tweets that are funny. Blog posts you post once, that forever drive money. Yoast’s free WordPress plugin and the traffic it brings, […]