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Email

17 Simple Triggered Emails That Drive Major Revenue

When done well, email marketing is one of the best channels for creating a personalized experience, and as a result, driving revenue. So today, we’re going to cover the best triggered emails and automated workflows for B2C businesses, with a few ways to adapt them for B2B businesses. Plus, I’ll reveal some best practices that’ll […]

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Email

How to Grow Your Newsletter List: 6 Methods That Work

Now that you have an amazing email newsletter, it’s time to figure out how to get people to read it. So today I’ll reveal the magic beans that will help you figure out how to grow your newsletter list — including an idea from a newsletter with more than $2 million in annual revenue. See […]

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Email

Avoid Email Marketing Mistakes in 5 Simple Steps

You hate to see it: Another email that begins with “Hi Test First Name” rather than your actual name. Or an email stuffed to the brim with blocks of lorem ipsum text, just begging for a real word to be added. To be honest, I feel for email marketers. In today’s digital age, most of […]

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Email

Best Email Newsletter Examples: Get More Subscribers

My interest in email newsletters has recently picked up again as I’ve watched Substack, Ghost, and Revue reinvigorate the model by modernizing and monetizing a channel on the verge of collapse from overuse (cc: Hey.com). As a result, I’ve proactively looked for some new email subscriptions. Also the pandemic shifted so much that I knew I […]

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Email

The Best Outreach Emails on LinkedIn Have This One Thing In Common

OK honest to gosh, y’all be killin’ me. I get a ton of unsolicited connection requests with the world’s worst outreach emails on LinkedIn. So many, that I’m inspired to write this article. While it’s not directly marketing it kind of is because these ideas apply to outreach notes to influencers, bloggers, and potential brand […]

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Email

99 Ways to Improve Email Deliverability Problems

1. Scrub your list every 180 days. Remove people who have been inactive – meaning they haven’t engaged with your email (opened or clicked) or visited your website in the last 180 days. 2. 99? The brief said 99? 3. Suppress 30, 60 or 90-day inactives. It depends on your business. But because there are […]