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Marketing Jobs Monday: 10 Picks

During this pandemic many people have lost their jobs. And even if you’ve been lucky enough not to, we’ve talked before about how it makes sense to always be applying to jobs. So, on Mondays you’ll find a fresh batch of 10 interesting marketing jobs I’ve seen recently, ripe for the taking. All of them […]

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250 Things a Marketer Should Know

How to make 1 + 1 = 4. Data informed not data driven. Bunnies multiply, and so does organic traffic. Nostalgia. Peer pressure. Above the fold. What the customer wants to buy before they do. How to scale a Facebook ad campaign. How to rank #1 on Google. How to turn a PR nightmare into […]

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First Principles Thinking for Marketing is a Game Changer

Today I’m going to teach you how to build a rocket ship. Well, more like a marketing growth machine. And it all begins with a typewriter. The first typewriter model had some problems: characters were mounted on metal arms, which would clash and jam if neighboring arms were pressed at the same time or quickly […]

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What Dog Poop Taught Me About Influencing Behavior

Yes, I went there! OK this one is real simple. And is has to do with dog poop. Don’t worry, I’m not going to get into the details of my husky’s bowel movements. But I have learned something in my 1,000 hours of walking her. Short of attaching a bag to a dog’s butt, the […]

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5 Text Message Marketing Ideas for Remarkable Sales

The future is here. Actually, it has been here for a very long time. And the future is “texting.” Have you been texting a lot to keep in touch during your time at home? Same! If you’re like me, you might have one text chain on mute, perhaps with your mom. But she’s the exception […]

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Direct Mail Marketing Is a Magical Unicorn

I recently got a postcard featuring “President Trump’s coronavirus guidelines for America.” Maybe you did too? Anyhow, I decided we should talk about it, because the government is shockingly on-trend. There has never been a better time to do direct mail marketing. In fact, over the last few years, even digitally savvy, direct-to-consumer brands such […]

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Never Stop Applying to Marketing Jobs

Simple economics tells us that the lower the cost of failure, the more failed attempts should be made. When the cost of failure goes down, any critique of reduced success rates is hopelessly innumerate. What does that mean? It means you should always be applying to marketing jobs. Once upon a time, you hustled to […]

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How to Sell Your Marketing Ideas Like an FBI Negotiator

So you’ve got a marketing idea. But you need help to execute it. Or a colleague is actively campaigning against your idea. Or everyone is ignoring you. Having the idea is only half the battle. Now you’ve got to convince other folks it’s the right way to go in order to make it happen. Lucky […]

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10 Truths Disneyland’s Creation Story Reveals About Marketing

We’ll get to Disney. But first, we’re going to go off the beaten path, and discuss the magic of buying things. One of my favorite books is Why We Buy: The Science of Shopping. Yes, it was, in fact, published more than ten years ago. But that’s part of what makes it so amazing. The […]