Zoom is a tool that launched recently to “make video communication frictionless.” So less of this, and more of this.
Today, it’s still growing, and is used by many modern enterprises for video and audio conferencing across mobile and desktops. And while it’s tempting to only focus on the ease of use they’ve introduced to remote working meetings and monthly webinars, there’s so much more this tool is capable of driving – especially when it comes to marketing.
Here we explore some creative ways to use Zoom for marketing you might not have had time to think of yet. Lucky for you, most of these ideas are easy to implement, just like good ol’ fashioned zoom. But first, let’s take a look at some of the cool things you can do with Zoom, before we put them to use.
See Fun Zoom Meeting Tricks for Marketing
1. Personalize videos
With virtual background you can upload an image of anything you want – your customer’s website or product, an inspiring scene, or a funny picture of a pet – to customize your background. It’s available for both iPhones (8 and later) and desktops.
2. Record video transcripts
This helpful feature transcribes the audio of any meeting that you record to the cloud. As the host, you can edit the transcript. And when you share the recording, people can scan the text, search for keywords, click on any word in the transcript to access the video at that moment, or download the transcript.
3. Share & annotate on mobile
Did you know you can share files from your phone in the meeting? You can also use a white-boarding feature on your phone, to write comments with your finger or stylus.
4. Meeting reminders on mobile
You can set up Zoom reminders to ensure you never miss an important scheduled meeting.
Now that you know the tools, let’s go to work! By the way, here’s another helpful tool for getting work done remotely: a simple priority stacker.
Explore Creative Ways to Use Zoom Meetings for Marketing
Here are a few creative and fun ideas for using Zoom for marketing.
1. Create 60 second videos
Record webinars and break them up into bite-size video bits you can upload to Youtube, Vimeo, and Facebook. Pull out key stats, great questions with their answers, and any endorsements.
2. Record a transcript of a podcast
No need to pay a freelancer to write up the transcript of your latest episode – let the software do it for you. Then, you can copy that text into a blog post, to accompany your episode. This will help surface the type of content Google needs to rank your piece well, and delight readers with helpful information.
3. Record a transcript of a presentation
If someone from your company is speaking at an event, just record it, and use the transcript on the website landing page you create to host the talk. Or use bits of the transcript to create social media content such as tweets and Facebook posts.
Don't miss 35 clever ways #marketers are using @Zoom_us to save time & delight customers from virtual coffee to blog post transcribing. Click To Tweet4. Host a virtual event
Broadcast your event worldwide, whether it’s a product launch or a famous speaker’s keynote, you can use the video to show people a real-time feed of the action. Plus there’s an easy way for anyone to submit questions. You can even allow listeners to share the event’s Zoom ID which can can broaden your audience reach even further.
5. Host virtual coffee thank you
Invite your favorite customers to a “thank you” hang out, where you ask what they’re enjoying, what they’d like to see change, and what’s new in their lives. You could even send them a Starbucks giftcard using a service like Rybbon, so they can drink their beverage while you chat. Or just record a personalized thank you video and email it their way!
6. Host a virtual picnic
Same idea, but send everyone lunch using GrubHub or UberEats. You can let leads sign up for the experience, or make it an exclusive offer for your top referrers.
7. Instant customer service help
Provide rave-worthy, instant customer service by hoping on a video where your customer can share their screen so you can see exactly what’s going on and help them troubleshoot. There’s no better way to do customer support than face to face, as it will humanize the entire issue, and ensure there’s less miscommunication than in emails.
8. Provide a personalized sales demo
Record a demo where you answer your prospect’s specific questions, as they ask them, so they can share the recording with their decision makers. This will give everyone critical insights into how your product actually works and what its benefits are. Remember to tell a compelling and memorable story through the use of an analogy.
9. Offer live group sales demo every hour
Zoom makes it easy to publicize a group demo on your website. List the times of day you offer it, and allow people to register and enter whenever they want. This can be a great way to address common product questions all at once, and provides a new enticement for leads, hopefully keeping them exploring your site for longer.
10. Host webinars, duh
Hosting a monthly webinar is a great way to attract new leads and delight current customers. Topics can include helpful ways to use your product or general things your leads might be interested in. Video meetings make it easy to reach people around the world. And you can use the recording to capture leads forever, even after the live webinar is over, by providing it to them in a follow up email.
11. Make customer testimonials
It can be hard to get great answers from customers over email. If they’re responsive, usually emails are short, because it takes effort to type. And, they might not hit the specific points you really need them to. With Zoom you can record the perfect testimonial by providing input in real-time upfront, giving feedback, and reaching them where they’re most comfortable. They can even film in their house. Learn more about creating compelling videos.
12. Create customer case studies
Similarly case studies can be hard to create because chasing the details can take a long time, and sometimes you need to get information from multiple sources to tell the whole story. By inviting everyone to a video call you can get the facts straight in one fell swoop, as well as get all stakeholders’ sign off quickly.
13. Collaborate with content creators worldwide
Source quotes for your latest ebook or blog post by talking to other content creators no matter where they are. You can even host just one session, to get even more ideas as everyone bounces ideas off of each other.
14. Produce a quick tips video series
Make quick tips videos where two people in two locations banter back and forth comically. You could even have them keep popping up in different locations to keep it interesting. Share these videos on your landing pages, across social media, and on video sites.
15. Record Q&A sessions
You can use the video of the Q&A session to create helpful content for your customer support team, or to create blog content. The transcription can accompany your blog post.
16. Record blog posts
Make simple but engaging videos to accompany your blog posts by having someone read your blog posts. You could use a Morgan Freeman-like voice to really grab attention, or anything you’d like – just pick someone to build your brand.
17. “Write” blog posts
Have your writers simply record their writing session, and use the transcript as the post. This means using mobile, writers could write on the go by simply talking into their phones, and then edit on desktop later.
18. Hold a virtual press conference
Everyone sends their press releases to the same wire sites and pays the fees. What if instead you publicized a live broadcast you held with Zoom? You could even allow people to ask questions, or you could elect to keep everyone on mute.
19. Do a video blog tour
Interview different bloggers over Zoom, and post the recording or cut up clips on each blog as part of a tour. Do a post on your site letting readers know which blogs you’ll be appearing on and when, and link out to them. Ask that when they share the video you create together they link back to your site. This is a great way to build links back to your site from multiple sites, which helps with SEO.
Create interesting content & pass the time! Interview different bloggers over Zoom & post the recording or cut up clips on each blog as part of a tour. Click To Tweet20. Launch a giveaway
Kick off your giveaway with a quick announcement video everyone can join in on live. Try to keep the items you’re giving away aligned to your product, so that you attract the right type of lead. For example, give away your product for free versus a dishwasher.
21. Launch a video contest
Take your giveaway one step further by making it a content. Ask participants to create their own short video clips doing something related to your product, but mostly about them and what they enjoy. One way to find their common interests is to look at what values Facebook assigns to the audience lists you upload when they create lookalikes. You could also look in Google Analytics’ audience interests section.
22. Offer free consultations
Offer periods of time during each day where people can reserve sessions for you with advice. Make a promise up-front of what you’ll deliver – for example, perhaps you’ll review their website and give them 3 SEO tips they can implement today.
23. Create an online course or lesson
Similarly, open up your teaching sessions to more than one person at once. Create a class based on your top performing blog posts or ebooks. Host it on a regular cadence and allow students from around the world to join.
24. Click to Zoom on social
Offer zoom meetings across social media sites by including a link in your profiles so anyone can ask questions instantly, anytime. This could be a great way to provide outstanding customer service during peak sale times – so you can answer customers’ questions and help them check out.
25. Host an influencers huddle
Have worldwide influencers host a joint session talking about answers to common pain points your customers might have, and featuring your product.
26. Hold a live concert
Unite your customers with their love for music by hosting a concert and broadcasting it with Zoom. You can even host musicians from around the world!
27. Create a funny out of office reply
Out of office emails are generally dull. Make your colleagues’ and business partners’ days by recording a quick video – so long, farewell, auf wiedersehen… or a montage of beach photos. Your leads will be sure to remember you when you get back.
28. Host a referral meeting
Bring together a skeptical lead and a thrilled customer for a discussion on how your product could help them. The customer will be able to address any lead’s concerns in real-time from a source that’s maybe more trusted than yourself, and you can even reward the customer with a giftcard. Try to pick a customer with a similar size business in a similar field to your lead.
29. Create content on the go
Because you can use Zoom on your phone you can begin a meeting anytime you see anything interesting. Just call in your best marketing bud, and provide your real-time marketing analysis of what’s effective, and what’s not so effective about the marketing you’re seeing. Just like Carrie Bradshaw did when she saw this.
30. Provide feedback on a project
Giving feedback over video is a quick way to give verbal feedback that can be listened to again and again, because it’ll be recorded. Rather than typing up lengthy email notes, hold a meeting and record it. Let Zoom do the transcribing, and your colleague will have those notes as the specific action items to execute on. That way you can focus more of your conversation around their understanding, any context they have, and their emotional well-being.
31. Do a job interview
Make sure you’re getting the best candidate for every marketing job by not limiting your pool to only people you can interview in person. Host interviews with remote interviewees by ensuring everyone on your team is on the Zoom from a different room. This helps level the playing field, and can make the interviewee feel more at ease because they’re not the odd wo/man out.
32. Host team brainstorm meetings
By making everyone appear virtually from separate rooms, even if you’re actually in the same office you can take some of the intimidation out of brainstorm meetings. This might be a way to avoid as much groupthink.
33. Record holiday team meetings
If you have a team meeting over a holiday period where a lot of members are out of town, use Zoom to easily record and transcribe the meeting. Then you can put it on your Wiki and share it so no one misses any important news. Your team can even watch on their phones on their travel back to town.
34. 1:1s with marketing team members
Hold one on ones with your team members to help them reflect on their weeks, and pursue their career aspirations. One of the best ways to improve your marketing is to improve your team members. Help them identify what they’re best at and what they most enjoy doing, and find more ways to put those skills to use!
35. Set up daily marketing meeting reminders
Use the Zoom/Slack integration to start Zoom meetings right from Slack. And use Slack’s recurring reminder feature to remind your team when your meetings are about to begin.
To set this up if your team meeting is daily, just type into Slackbot: /remind #roomname every weekday at {time}am that {meeting name} is starting in 5 minutes!
Move Faster with Zoom Meeting Keyboard Shortcuts
There are a number of ways to speed up your use of Zoom videos. Here are a few tips:
1. Quick Invite
When you’re in a meeting, type ⌘ Cmd+I (PC: Alt+I) to open the Invite window. Copy the URL, and send it to anyone who you want to invite to the meeting. An easy way to remember this is that I is for invite.
2. Record Meeting
Type ⌘ Cmd+⇧ Shift+R (PC: Alt+R) to start recording any meeting.
Type ⌘ Cmd+⇧ Shift+P (PC: Alt+P) to pause/resume recording.
3. Mute
Type ⌘ Cmd+Ctrl+ M (PC: Alt+M) when you are the meeting host and want to mute everyone else on the line. An easy way to remember this is M is for mute.
4. Share
Press Cmd+Shift+S (PC: Alt+Shift+S) to share your screen. Remember this because S is for share.
Type ⌘ Cmd+Ctrl+ M (PC: Alt+M) when you are the meeting host & want to mute everyone else on the line. An easy way to remember this is M is for mute. @zoom_us pro tips! Click To TweetWant to learn everything about using Zoom for marketing?
Find the answers to frequently asked questions here.
Use zoom to host virtual meetings with anyone, anywhere. Sign up for free. Then, launch Zoom, and click Join a Meeting to join a meeting. If you want to log in and start or schedule your own meeting, click Sign In. On the Home screen select New Meeting.
Zoom makes it easy to do live video meetings with people anywhere in the world at any time. Here are a few things you can do with Zoom: sales demos, webinars, remote meetings, company-wide addresses, record customer case studies, create an online class, and provide real-time customer support.
1. Sign in to Zoom.
2. On the Home tab, where you click New Meeting to start an instant meeting.
3. Or you can schedule a future meeting by clicking Meetings, and click Schedule A New Meeting.
4. Select your meeting options such as time, location, duration, frequency, and registration preferences.
5. Hit Save.
6. Copy the Invitation to open up a window where you can copy the full invitation to send out via email.
Go to join.zoom.us. Enter your meeting ID provided by the host/organizer. Click Join. If this is your first time joining, agree when you are asked to open the Zoom client to join the meeting.
Now you’re ready to get the most Zoom bang for your marketing buck!
Up next, read all about the best tips for working remotely as a marketer. And discover secrets to the best lead gen webinars.
Then, check out our helpful priority stacker tool for teams working remotely to get work done.
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