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23 Quick SEO Tips Every Pro Must Know

So you’ve got a need for speed? Here are a handful of simple SEO tactics you can implement by the end of the week. If you do them all you can expect at least a 10% traffic lift by next month, and those results will continue compounding forever!

Use these quick SEO tips to make major gainz

1. Handle duplicate content quickly with the canonical element.

Add the canonical link element to set the preferred URL for pages with similar content.

<link rel=“canonical” href=“http://example.com/your-best-page/”>

You can find similar content using CopyScape. This tool works pretty easily: insert a link in the box on the homepage, and CopyScape will return a number of results, presented a bit like Google’s search result pages.

2. Block pages you don’t want Google searching.

Exclude Googlebot and other crawlers from sensitive parts of your site such as admin or in app by blocking them in robots.txt.

To see about how many pages Google has indexed for your site run this search on Google.com: site:mydomain.com.

You should also consider de-indexing (or deleting and redirecting) pages with a high bounce rate, few external links, low traffic, and low conversion (get rid of your bottom 10%).

3. Handle different languages quickly with hreflang tags.

When you have the same content and want it in multiple languages use hreflang tags. This attribute lets a search engine know what language is being used on a webpage linked on a SERP, enabling the engine to deliver results in that language. Google recommends using hreflang when indexing websites that are in different languages.

4. Create content for long-tail keywords you find on Reddit.

Find threads and subreddits on your site’s topic. Then take as much text as you can from the questions and discussion and dump it in a Word Cloud tool. Write about the topics that come up most. Alternatively you can scan the discussions to find unique words to write about.

5. Improve your organic rankings’ CTR.

Google’s RankBrain algorithm update wants you to publish content that makes users happy. So when someone searches a term, if Google shows them your answer and they chose to click on yours that’s a win, because it helps show you made them happy. One of the easiest ways to get more clicks is to add numbers to your title and description tag. Try adding the number of steps to do something, the number of tips, or that you’re #1 in some area.

6. Write blog posts for your highest converting paid keywords.

If a keyword is working well on the paid side, write a blog post for that same topic. That way you can own double the real-estate and potentially cut back on your ad spend.

7. Update broken links on Wikipedia.

Wikipedia actually has a list of articles with dead links. Just Apple F it to search for topics relevant to you. Then grab the URL of the dead resource and put it into your backlink checking tool of choice to find out what other sites link to it. Reach out to all of the people that still link to the outdated resource, giving them a heads up about their outdated link and gently suggesting that they add your link instead.

8. Take competitors’ keywords.

Find the exact keywords that your competitors already rank for by popping the site’s homepage into a keyword research tool like SEMrush. Then write blog posts targeting their highest positioned posts.

9. Link out to high domain authority sites (like Wikipedia).

Hilltop is an on-page SEO signal that tells Google whether or not a page is a “hub” of information, as determined by the quality and relevancy of that page’s outbound links. In fact, a recent industry study found a correlation between outbound links and Google rankings. Link to at least three quality, relevant resources in every piece of content you publish. Use Ahrefs tool to check the domain authority of the sites.

10. Add internal links to pages on page two.

 Use Google Search Console to find keywords where you rank on the 2nd or 3rd page. Go to Performance and filter by position. Look for those greater than 11 and less than 30. Then add internal links back to those pages, from other relevant pages on your website. To find the best pages to link from just Google the keyword or similar topics, and see which of your pages pop up. Then, link from those. Or use Ahrefs and enter your site. Then click on “Best By Links” in the left-hand sidebar to see the most authoritative pages on your site, and link from those.

11. Optimize your pages for subtopics too.

Find related subtopics using a tool called LSIGraph, and add those keywords into on-page copy as well as your meta description and page title if possible (remember 55 characters or less).

12. Use keyword-rich anchors in your site’s navigation.

When you have two links pointing to a page on your site and both of those links are on same page, according to Google’s First Link Counts rule they only pay attention to the first link. So use keywords in your site’s navigation to indicate their importance.

13. Create your own keywords.

You always rank first for keywords that you create since you get a jump on everyone else. The trick is, of course, getting the new language to take off. A good example of this is Apple’s “retina display”. No one was even talking about retina display’s before they invented the term to describe their screens. You can invent words for your customer groups, to describe your product or brand, or to describe tactics you use. For example, I could start calling you, my loyal readers, The Overallers.

14. Improve clicks on high-impression queries.

In Google Search Console look for queries that get the most impressions already. Then, see how many clicks you get for them relatively. If you’re getting lots of impressions for a certain keyword, and not many clicks, that means that you have a lot of potential to get traffic for that term. Update the existing relevant content for better performance.

  • Change the page title and meta description.
  • Add more content with a strong, relevant CTA.
  • Include images or a video.
  • More ideas.

15. Use FAQ schema on WordPress.

If you’re on WordPress, use the Yoast plugin to easily grab more real-estate in Google results. Just use the FAQ module to answer related questions related to the keyword. This nifty module will accordion all the questions and answers right under your page’s results on Google.

16. Compress images quickly.

Page load time is critical, and images are a big part of that. Beyond using lazy load, use a simple image compression service such as Piio or reduce the file size yourself with TinyPNG.

17. Put top content in your root folder.

Don’t place your most critical pages into sub-folders. Keep them in your main folder, which also helps keep the URLs short. Try to use only 2 to 4 words in a URL.

18. Write stronger above the fold text.

What’s above the fold need to hook the reader in right away to get them to take the next step or keep them on the page longer. Keep your intro short, tell the reader what they’ll get (the benefit) and the specifics (the features) from reading your page. Hint at the takeaways without revealing everything, include peer pressure such as number of people viewing the page, and ask them to read on “because” of something.

19. Use Google My Business and/or claim your Google Knowledge Panel

If it makes sense for your business, set your site up on Google My Business because it’s free.

20. Monitor your competitors’ new keywords

Subscribe to their blog’s RSS feed or use a tool such as Ahrefs where you can set up an alert that will send you an email summary of all new keywords your competitors rank for. (Alerts > New keywords > Add alert > enter competitor’s domain > set report frequency > Add)

21. Take aim at Quora keywords.

According to Ahrefs, if you spot a Quora result ranking in the top three in Google, that keyword probably isn’t very competitive. And if it isn’t very competitive, it’s a prime keyword opportunity. To find relevant keywords Quora ranks for use the “Organic keywords” report in Ahrefs Site Explorer. (Site Explorer > Enter Quora.com > Organic keywords > Filter by keywords related to your niche > Filter by positions 3 and under > Sort by volume)

22. Use purchase words in your page titles.

Someone searching for ‘buy soccer shorts’ or “soccer short for sale” is much more likely to be ready to make a purchase. So just add a word such as ‘buy’ or ‘purchase’ or ‘for sale’ to your titles. For example, use this format: Buy {Product Name} Online

23. Write blog posts that define big terms in your space.

By creating authoritative content about some big, basic terms you’re able to prove to Google you’re an authority in the specific topical niche you cover. For example anything that could have a Wikipedia or Dictionary.com page, clearly define and try to cover in an engaging way by providing examples.

Bonus: Test spending more on ads.

As Newfangled reports, “Google has forever promised that your Google Ad spend and your organic rankings for your content have nothing to do with each other. We’ve always believed that. Maybe that’s still true. What we do know, though, is that ads have a definite impact on your organic traffic.”

Quick seo tips example of paid ads supporting organic traffic

The above graphic, pulled from one of their client’s data sets, shows a clear rise in organic traffic during their peak ad investment. The only thing that substantially changed over this time period was the ad spend. Same site, same content, same SEO, same everything.

Now that you’ve optimized your SEO, check out growth marketing tips.

If you enjoyed this article, would it be too much to ask you to please send a $5 tip to my Venmo tip jar? @megsterr.

Curious if your blog posts have all the content, search intent matching, and SEO keyword placements needed to be successful? Get in touch with me for an analysis of any blog post for just $99.

I’ll score your post on my proven success template, and provide actionable ways for you to achieve a higher Google ranking. Plus, I’ll review it all with you in a half-hour call and answer any questions you have, so you can apply the method to every piece of content you create. You can probably even put the cost on your company card! Email marketingoveralls@gmail.com to get started.

By Megan Mitzel

I'm the wearer of overalls behind the marketing advice website Marketing Overalls. I'm also a senior marketing director with more than ten years of experience leading acquisition and lifecycle marketing at successful startups. Before that, I got a business degree at UNC-Chapel Hill. Before that, I owned a seashell shop. And that's the tea on me.