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Email

17 Simple Triggered Emails That Drive Major Revenue

When done well, email marketing is one of the best channels for creating a personalized experience, and as a result, driving revenue. So today, we’re going to cover the best triggered emails and automated workflows for B2C businesses, with a few ways to adapt them for B2B businesses. Plus, I’ll reveal some best practices that’ll […]

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Email

Avoid Email Marketing Mistakes in 5 Simple Steps

You hate to see it: Another email that begins with “Hi Test First Name” rather than your actual name. Or an email stuffed to the brim with blocks of lorem ipsum text, just begging for a real word to be added. To be honest, I feel for email marketers. In today’s digital age, most of […]

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Digital

A Few of My Favorite Marketing Things

I hum this song whenever marketing problems are keeping me awake at night, thanks to Maria Rainer and The Sound of Music. Best-marketing practices Julie Andrews would endorse: Text-heavy emails, With links to tweets that are funny. Blog posts you post once, that forever drive money. Yoast’s free WordPress plugin and the traffic it brings, […]

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Email

99 Ways to Improve Email Deliverability Problems

1. Scrub your list every 180 days. Remove people who have been inactive – meaning they haven’t engaged with your email (opened or clicked) or visited your website in the last 180 days. 2. 99? The brief said 99? 3. Suppress 30, 60 or 90-day inactives. It depends on your business. But because there are […]