Categories
Email

17 Simple Triggered Emails That Drive Major Revenue

When done well, email marketing is one of the best channels for creating a personalized experience, and as a result, driving revenue. So today, we’re going to cover the best triggered emails and automated workflows for B2C businesses, with a few ways to adapt them for B2B businesses. Plus, I’ll reveal some best practices that’ll […]

Categories
Email

99 Ways to Improve Email Deliverability Problems

1. Scrub your list every 180 days. Remove people who have been inactive – meaning they haven’t engaged with your email (opened or clicked) or visited your website in the last 180 days. 2. 99? The brief said 99? 3. Suppress 30, 60 or 90-day inactives. It depends on your business. But because there are […]