Categories
Digital

A Few of My Favorite Marketing Things

I hum this song whenever marketing problems are keeping me awake at night, thanks to Maria Rainer and The Sound of Music. Best-marketing practices Julie Andrews would endorse: Text-heavy emails, With links to tweets that are funny. Blog posts you post once, that forever drive money. Yoast’s free WordPress plugin and the traffic it brings, […]

Categories
Email

99 Ways to Improve Email Deliverability Problems

1. Scrub your list every 180 days. Remove people who have been inactive – meaning they haven’t engaged with your email (opened or clicked) or visited your website in the last 180 days. 2. 99? The brief said 99? 3. Suppress 30, 60 or 90-day inactives. It depends on your business. But because there are […]

Categories
Technology

The 12 Days of GDPR Christmas Song

On the first day of Christmas GDPR gave to me, an email about a new privacy policy. On the second day of Christmas GDPR gave to me, two pop ups to accept cookies, and an email about a new privacy policy. On the third day of Christmas GDPR gave to me, three ways to update […]