Categories
Social Media

The Anatomy of a Successful Social Media Post for Business

It’s international small business week, so I’m all about helping small businesses. And I’m lucky enough to have a friend that runs one. Yesterday she asked me for some social media post tips to drive traffic back to her website. So here we are! First and foremost, I think it’s important to reiterate that social […]

Categories
Offline

First Principles Thinking for Marketing is a Game Changer

Today I’m going to teach you how to build a rocket ship. Well, more like a marketing growth machine. And it all begins with a typewriter. The first typewriter model had some problems: characters were mounted on metal arms, which would clash and jam if neighboring arms were pressed at the same time or quickly […]

Categories
Copywriting

The Content Marketing Secret Movie Studios Know

Today I’m going to let you in on a little content secret: all you have to do is find a successful topic and it becomes the gift that keeps on giving. But first, let me back up. I’ve seen a number of companies that will make an ebook and then break it up into blog […]

Categories
Advertising

Marketers: Don’t Sleep on Fortnite and the Metaverse

There used to be no better feeling than knowing it was finally my turn to play Sonic the Hedgehog on the family playstation. So recently, when the middle school boys I train with for basketball started talking about a new video game they were into, Fortnite, I got it. It was only when they mentioned […]

Categories
Brand

The Secret to Creating the Best Offers

“There are 88 notes on that keyboard, of which only 11 mean something before they repeat in the octave. And you know everybody else has played those notes before. And somehow you have to figure out how to write something original with it.” That’s one of my favorite quotes from Lion King composer Hams Zimmer. […]

Categories
Copywriting

Web Copywriting Tips: Why New Words Matter

One of the most interesting things about the pandemic to me is the new lexicon we’ve all adopted. If you had talked about having to “shelter in place” in January 2020, your friends would have been perplexed. Today, they’d nod and empathetically shake their heads. To explore the full depth of our new vocabulary I […]

Categories
Digital

10 Secrets to the Best Lead Gen Webinars

According to GoToWebinar, the average webinar attendee viewing time is 61 minutes. But when’s the last time you excitedly told someone about a lead gen webinar you attended? Exactly. Not for a while. And, with everyone working remotely, even more events are moving online into webinar format. In fact, searches for “webinar” have skyrocketed. That makes […]

Categories
Offline

5 Text Message Marketing Ideas for Remarkable Sales

The future is here. Actually, it has been here for a very long time. And the future is “texting.” Have you been texting a lot to keep in touch during your time at home? Same! If you’re like me, you might have one text chain on mute, perhaps with your mom. But she’s the exception […]

Categories
Offline

Direct Mail Marketing Is a Magical Unicorn

I recently got a postcard featuring “President Trump’s coronavirus guidelines for America.” Maybe you did too? Anyhow, I decided we should talk about it, because the government is shockingly on-trend. There has never been a better time to do direct mail marketing. In fact, over the last few years, even digitally savvy, direct-to-consumer brands such […]

Categories
Brand

Give Your Marketing Expertise to Help During Covid-19 (& Always)

On July 14, 1960, young Jane Goodall and her mother set up camp at Gombe Stream National Park in Tanzania, where Jane arrived to research chimpanzees with the goal of a breakthrough observation. Weeks later she had spotted the chimps, but was still unable to approach them. One day, after coming back down the mountain […]