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Social Media

The Anatomy of a Successful Social Media Post for Business

It’s international small business week, so I’m all about helping small businesses. And I’m lucky enough to have a friend that runs one. Yesterday she asked me for some social media post tips to drive traffic back to her website. So here we are! First and foremost, I think it’s important to reiterate that social […]

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Offline

250 Things a Marketer Should Know

How to make 1 + 1 = 4. Data informed not data driven. Bunnies multiply, and so does organic traffic. Nostalgia. Peer pressure. Above the fold. What the customer wants to buy before they do. How to scale a Facebook ad campaign. How to rank #1 on Google. How to turn a PR nightmare into […]

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Offline

First Principles Thinking for Marketing is a Game Changer

Today I’m going to teach you how to build a rocket ship. Well, more like a marketing growth machine. And it all begins with a typewriter. The first typewriter model had some problems: characters were mounted on metal arms, which would clash and jam if neighboring arms were pressed at the same time or quickly […]

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Copywriting

The Content Marketing Secret Movie Studios Know

Today I’m going to let you in on a little content secret: all you have to do is find a successful topic and it becomes the gift that keeps on giving. But first, let me back up. I’ve seen a number of companies that will make an ebook and then break it up into blog […]

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Advertising

Why Your Google Brand Ads Are More Costly Than They Should Be

I can’t tell you how many times a day I Google search for “Google Keyword Planner.” But I can tell you it’s a lot. I mean come on, how am I supposed to remember: “https://ads.google.com/home/tools/keyword-planner/” Based on my experience, I’ve found that anywhere from 30-50% of people clicking on your brand ads in Google are […]

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Brand

Brand R.E.S.P.E.CT

We’ve spent the last few weeks talking about how to address Covid-19 short-term. (A quick run down memory lane: direct mail, SEO moves to make, using marketing to help others, what to do when a competitor goes out of business, how to slash budgets and only keep digital marketing basics, and how to see which […]

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Advertising

Marketers: Don’t Sleep on Fortnite and the Metaverse

There used to be no better feeling than knowing it was finally my turn to play Sonic the Hedgehog on the family playstation. So recently, when the middle school boys I train with for basketball started talking about a new video game they were into, Fortnite, I got it. It was only when they mentioned […]

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Brand

The Secret to Creating the Best Offers

“There are 88 notes on that keyboard, of which only 11 mean something before they repeat in the octave. And you know everybody else has played those notes before. And somehow you have to figure out how to write something original with it.” That’s one of my favorite quotes from Lion King composer Hams Zimmer. […]

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Digital

10 Secrets to the Best Lead Gen Webinars

According to GoToWebinar, the average webinar attendee viewing time is 61 minutes. But when’s the last time you excitedly told someone about a lead gen webinar you attended? Exactly. Not for a while. And, with everyone working remotely, even more events are moving online into webinar format. In fact, searches for “webinar” have skyrocketed. That makes […]

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Offline

5 Text Message Marketing Ideas for Remarkable Sales

The future is here. Actually, it has been here for a very long time. And the future is “texting.” Have you been texting a lot to keep in touch during your time at home? Same! If you’re like me, you might have one text chain on mute, perhaps with your mom. But she’s the exception […]