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Digital

The 10 Best Digital Marketing Books of All Time (Including 2020)

It shocks me that people will invest more than $100,000 to go to college, and then never sign up for a free public library card. There’s knowledge just sitting around on shelves collecting dust, people. I average about two non-fiction books per week. Also, I love seeing what I stumble across in little free libraries. […]

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Social Media

Twitter Marketing Tips: Everything You Need to Know

Your business should be on Twitter for one of two reasons (or both). You believe lots of your customers use the channel and: You want to improve your customer support experience. You have content that’s newsworthy and want to share it. That’s it. That’s the tweet! Seriously, consider being selectively social, which is a digital […]

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Advertising

Retargeting Marketing Audiences: More than 45 of the Best Opportunities

Hello, I’ll be your retargeting-ad tour guide for this trip around the Internet. Thanks for joining me today. You thought you were just looking at a pair of shoes. But, over the next month, we’re going to travel around the Internet, together. Well, you’re going to travel, and I’m going to follow you. I hope […]

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Technology

35 Creative & Fun Ways to Use Zoom Meetings for Marketing

Zoom is a tool that launched recently to “make video communication frictionless.” So less of this, and more of this. Today, it’s still growing, and is used by many modern enterprises for video and audio conferencing across mobile and desktops. And while it’s tempting to only focus on the ease of use they’ve introduced to […]

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Advertising

The Insider’s Guide to Flash Sale Ideas That Really Work

Many companies use flash sales as a tool to drive a higher number of sales, and revenue during a condensed period of time. A flash sale is a special offer around price (online or offline) that is for a short, limited time. So, have you ever flashed someone? You should! Well, this kind of flashing. […]

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Digital

A Few of My Favorite Marketing Things

I hum this song whenever marketing problems are keeping me awake at night, thanks to Maria Rainer and The Sound of Music. Best-marketing practices Julie Andrews would endorse: Text-heavy emails, With links to tweets that are funny. Blog posts you post once, that forever drive money. Yoast’s free WordPress plugin and the traffic it brings, […]

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Technology

The 12 Days of GDPR Christmas Song

On the first day of Christmas GDPR gave to me, an email about a new privacy policy. On the second day of Christmas GDPR gave to me, two pop ups to accept cookies, and an email about a new privacy policy. On the third day of Christmas GDPR gave to me, three ways to update […]