Categories
Advertising

Why Your Google Brand Ads Are More Costly Than They Should Be

I can’t tell you how many times a day I Google search for “Google Keyword Planner.” But I can tell you it’s a lot. I mean come on, how am I supposed to remember: “https://ads.google.com/home/tools/keyword-planner/” Based on my experience, I’ve found that anywhere from 30-50% of people clicking on your brand ads in Google are […]

Categories
Advertising

Retargeting Marketing Audiences: More than 45 of the Best Opportunities

Hello, I’ll be your retargeting-ad tour guide for this trip around the Internet. Thanks for joining me today. You thought you were just looking at a pair of shoes. But, over the next month, we’re going to travel around the Internet, together. Well, you’re going to travel, and I’m going to follow you. I hope […]