It’s international small business week, so I’m all about helping small businesses. And I’m lucky enough to have a friend that runs one. Yesterday she asked me for some social media post tips to drive traffic back to her website. So here we are! First and foremost, I think it’s important to reiterate that social […]
Your business should be on Twitter for one of two reasons (or both). You believe lots of your customers use the channel and: You want to improve your customer support experience. You have content that’s newsworthy and want to share it. That’s it. That’s the tweet! Seriously, consider being selectively social, which is a digital […]