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Copywriting

Web Copywriting Tips: Why New Words Matter

One of the most interesting things about the pandemic to me is the new lexicon we’ve all adopted. If you had talked about having to “shelter in place” in January 2020, your friends would have been perplexed. Today, they’d nod and empathetically shake their heads. To explore the full depth of our new vocabulary I […]

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Digital

Surprisingly Simple Ways to Get More Views on Medium

Medium is basically the new-school Blogger. Launched in August 2012, it’s an online publishing platform developed by Evan Williams, that today has more than 650,000 users. And according to Alexa, it’s now one of the top 200 sites in the U.S. Recently, I’ve seen Medium stories ranking higher in Google results than in the past. It […]