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Productivity Tips for Work

21 of the Best Productivity Tips for Work

There’s no need to be like Lucy in the chocolate factory. With a few simple productivity tips for work, you can stay ahead of every piece of chocolate, and get more time back to enjoy life. So today, I’ll share a few of my favorite ways to improve your marketing productivity. Discover Marketing Productivity Tips […]

The best triggered email workflows

17 Simple Triggered Emails That Drive Major Revenue

When done well, email marketing is one of the best channels for creating a personalized experience, and as a result, driving revenue. So today, we’re going to cover the best triggered emails and automated workflows for B2C businesses, with a few ways to adapt them for B2B businesses. Plus, I’ll reveal some best practices that’ll […]

Goosebumps Books Marketing Ideas

How Goosebumps Books Marketing Can Improve Your eBooks

Did you know that Goosebumps has sold over 400 million books worldwide in thirty-two languages, and is the second-best-selling book series in history? That’s what I’d call scary good! So today, we’ll take a look at how to use Goosebumps books marketing techniques and lessons, and how you can apply them to create the very best […]

Why original blog images matter and where to find them

Why Original Blog Images Are Critical & How to Make Them

They say: a picture is worth a thousand words. I say: an original picture is worth a thousand words. So today we’re going to dive into the value of original blog images to accompany your content, and how to make them. Our brains process images at lightning speed – 60,000 times faster than text to be precise. So […]

Get the best LinkedIn marketing ideas

7 LinkedIn Marketing Ideas to Grow Leads (Plus What to Avoid)

Microsoft reported that this quarter LinkedIn has seen ongoing growth in both total members and engagement. The network is now up to 690 million members, increasing from 675 million back in January, and sessions are up 26% as well.  This makes sense because unemployment is at a historical high. So more people are actively searching for jobs. Plus, people […]

How to Grow Your Newsletter List

How to Grow Your Newsletter List: 6 Methods That Work

Now that you have an amazing email newsletter, it’s time to figure out how to get people to read it. So today I’ll reveal the magic beans that will help you figure out how to grow your newsletter list — including an idea from a newsletter with more than $2 million in annual revenue. See […]

Discover the best digital marketing jobs

Marketing Jobs Monday: 10 Best Digital Openings

Happy Monday folks! Guess what’s back, back again? It’s another edition of Marketing Jobs Monday, where I share a fresh batch of 10 of the best digital marketing jobs. They’re located in cities such as LA, NYC, and Chicago, but all of them are currently remote, and some have the opportunity to continue being so. Even […]

Ways to avoid email marketing mistakes

Avoid Email Marketing Mistakes in 5 Simple Steps

You hate to see it: Another email that begins with “Hi Test First Name” rather than your actual name. Or an email stuffed to the brim with blocks of lorem ipsum text, just begging for a real word to be added. To be honest, I feel for email marketers. In today’s digital age, most of […]

How to fix loneliness

Can Marketers Bring People Together?

Supermarketers to the rescue! There’s a huge public health concern according to the 19th surgeon general of the United States Dr. Vivek Murthy in Together, and you’ll never guess what it is. OK Sherlock Holmes Jr. maybe you will because the book’s title basically gave it away. If you were thinking it’s loneliness, you’ve won […]

Best email newsletter examples

Best Email Newsletter Examples: Get More Subscribers

My interest in email newsletters has recently picked up again as I’ve watched Substack, Ghost, and Revue reinvigorate the model by modernizing and monetizing a channel on the verge of collapse from overuse (cc: Hey.com). As a result, I’ve proactively looked for some new email subscriptions. Also the pandemic shifted so much that I knew I […]

Find a remote marketing job

Marketing Jobs Monday: 10 Picks

During this pandemic many people have lost their jobs. And even if you’ve been lucky enough not to, we’ve talked before about how it makes sense to always be applying to jobs. So, on Mondays you’ll find a fresh batch of 10 interesting marketing jobs I’ve seen recently, ripe for the taking. All of them […]

Social Media Post Tips for Business

The Anatomy of a Successful Social Media Post for Business

It’s international small business week, so I’m all about helping small businesses. And I’m lucky enough to have a friend that runs one. Yesterday she asked me for some social media post tips to drive traffic back to her website. So here we are! First and foremost, I think it’s important to reiterate that social […]

The Best Blog Topic Ideas

How to Research Blog Topic Ideas

Hunting for the perfect blog topic ideas is a bit like finding amethyst and rubies in a mine. They can take forever to unearth, but they’ll definitely pay off big time. Unless you’re Howard Ratner, of course. Anyhow, today I’m going to teach you how to do your mining so that you end up with […]

How to optimize blog posts for SEO

How to Optimize Blog Posts for SEO

Now that you know the content marketing tips to decide what needs to go into a post, today we’ll discuss how to ensure Google can find that amazing post by optimizing what’s on the page. Basically I’m going to teach you to be the Hardy Boys of SEO, hunting down every opportunity for making your […]

Cereal box marketing tips

10 Yummy Cereal Marketing Ideas

Today we’re going to talk about Serial. No, just kidding, not that kind of cereal. Remember how much fun it was to play the games on the back of Captain Crunch boxes? Cereal box marketing helped lead the industry to its height of $14 billion years ago. Not too shabby for clover-shaped marshmallows if you […]

Best marketing advice

250 Things a Marketer Should Know

How to make 1 + 1 = 4. Data informed not data driven. Bunnies multiply, and so does organic traffic. Nostalgia. Peer pressure. Above the fold. What the customer wants to buy before they do. How to scale a Facebook ad campaign. How to rank #1 on Google. How to turn a PR nightmare into […]

Sound marketing ideas

The Sonic Boom: The Best Sound Marketing

Do you remember “SEGA!” from Sega Genesis? You’re welcome! That’s the sound marketing that probably sticks with me the most from my youth, other than AOL’s dial-up connection concert. While today, sound is incorporated into the functionality of products, from Facebook’s common actions, such as a new notification, to the click of a Camry car […]

First principles thinking for marketing

First Principles Thinking for Marketing is a Game Changer

Today I’m going to teach you how to build a rocket ship. Well, more like a marketing growth machine. And it all begins with a typewriter. The first typewriter model had some problems: characters were mounted on metal arms, which would clash and jam if neighboring arms were pressed at the same time or quickly […]

The landmark content technique for 10x content

The Landmark Content Technique

10x content is content that’s “10 times better than the best result that can currently be found in the search results for a given keyword” according to SparkToro’s Rand Fishkin. Basically, I like to think about it as the 101 Dalmations of content. It’s so extremely eye-catching that you can not miss it. Once you […]

The best content marketing tips

The Most Effective Content Marketing Trick

Today I’m going to share a little hack I use to ensure the content I’m writing matches what people want to know when they’re searching for the topic: It’s an outline. Yes my very best blogging tip for you is something you learned about in, oh say, third grade. I know, I know, we all […]

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